Whether you’re a new business building a new brand or an existing business seeking to increase or sustain sales, marketing is a crucial component of your business. After all, if you don’t spread the word about your products or services, how will your clientele find you? So, it’s in your best interest to ensure that your name is out there. Raise brand awareness with marketing. Here are some marketing outlets that you can pursue to make the most of your business:
First thing’s first, you should invest time and money in internet marketing. These days, most people find businesses via the internet. Think about it. If you’re in a new city and you want to find a restaurant for lunch, how do you find one? It’s more than likely that you hop on your smartphone and put in a google search for nearby restaurants. Then you might browse a few reviews, and voila, you’ve got a place to eat.
Improving your internet presence improves the visibility of your brand.
Built a Website
Unless a business is very well established, it can’t survive without a website. You can build a website on platforms like WordPress (which is great for local, brick-and-mortar businesses), Shopify, and Bigcommerce (Shopify and Bigcommerce are great for ecommerce businesses which ship products to their clientele).
If you don’t have social media accounts attached to your business yet, it’s time to get started. At the very least, invest some time in a Facebook account for your business. You can gain followers and post discounts, news, and information; then, simply route clients to your website or storefront. Social media is an excellent way to advertise, since it’s basically the “word of mouth” of the internet. Clients who like your products or appreciate your services can share their satisfaction through social media.
Reach new clients through internet ads. You can place ads on search queries for various search engines (e.g. Google and Bing). Or you can place ads on specific sites. Also, consider retargeting ads, or ads that “retarget” those who have visited your site. With internet ads, you have to spend money to make money, but the cost of a few clicks could be well worth it, depending on the margin of profit for your products.
Search Engine Optimization
To gain a lasting impression on search engines like Bing and Google, you’ll want to invest some time in optimizing your site, or you can hire out an SEO specialist to ensure that your website is well optimized for search engine visibility. With a well-optimized, active site, you can begin to rank for specific keywords on those aforementioned search engines. For instance, if you run a sandwich shop, you may benefit from optimizing your site to rank for the keyword “restaurant near me;” once you do, you’ll begin connecting with clientele who’re seeking the nearest restaurant.
Other Marketing Outlets
Now, the possibilities don’t end there. While internet marketing, in general, is by far the best option at the moment, other marketing sources may be uniquely suited to benefit your business. You can consider advertising in magazines, over the radio, on billboards, or in newsprint…
Local magazines, magazines that promote a specific industry, and tourism magazines may be an excellent option, depending on what you sell. If you offer raft trips in the grand canyon, for instance, it’d be prudent to put your company info in a tourism magazine.
Is there a favorite local radio broadcast that reaches thousands? Then, radio can be a great platform for a promotion or a grand-opening. Just be sure to get a few recurring ads broadcasting, so that the message sticks.
Do you have a brick-and-mortar store that’s near the highway? Well it may be valuable to rent out a billboard to capture the eyes of passersby. Put up a bright, simple, and intriguing billboard, and guide new clients from the road to your doorstep.
Although newspapers don’t reach as many followers as they used to, it may be helpful to advertise in print. Advertise in your local newspaper if you have a promotion, and speak with a reporter if you’d like to publish a press release for a new business.
Get Marketing Dollars From Prime Business Financial
If you’re in the market for marketing, but you need a bit more capital to invest into your business, we’re here to help. We offer a variety of business loans, including loans from $10,000 to $2,000,000 and loans with terms from 3 to 60 months. Learn more about our business loans, or get started by applying for your business loan right here online! Prime Business Financial proudly provides loans to folks throughout Atlanta and the southeastern United States.